App developer created a meal planning app and needed a logo and icon to brand the app.
The client wanted to make sure a spork was incorporated into the design of the logo but also wanted to make sure that the logo could work and be legible and recognizable at icon size. Client wanted to make sure a spork was incorporated into the design of the logo but also wanted to make sure that the logo could work and be legible at icon size.
After sketching and testing different ideas, we decided to incorporate the spork into the “O” of the wordmark and use the symbol inside the “O” as the app’s icon.